Prince Tennis
The word Prince may be resonant for many people around the world, but for sports players, especially for racquet sports lovers, it means high quality equipment such as racquets, balls, apparel, footwear, bags, strings, and many more. Prince manufacturers supply not only for but for squash and badminton too. So, it is understandable why Prince gear is held in high esteem by both amateur and professional players. Prince racquets owe their reputation to the release of the Longbody and Oversize racquets that sort of triggered market domination. The company also managed to set the record of being the first to show interest in creating shoes that would borrow the shape of the natural foot, and here is where the name Natural Foot Shape shoes comes from. Another breakthrough that they have made was to create the first electric ball machine that would simplify and also increase performance and skill of players especially during training sessions. The new wave of developments brought by Prince equipment manufacturers belonged to Howard Head who, after having retired, wanted to take up lessons. He did so and had to rely on a Prince ball machine he felt could not do a great job at increasing the rate of skill acquisition because of

being too slow. After only a few years of existence, Prince equipment producers were influenced by Head who decided to join the company and make it enter on a new successful path. He was the one who initiated the creation and launch of over-sized racquets that could be used not only by professional players but by the average user too. Prince company in fact relies on a whole set of strategies and tactics to attract customers and increase the players' satisfaction level. They have been doing their best to increase consumer exposure and use this as a marketing strategy to create publicity for their products. This consumer exposure has been achieved by sponsoring some very well known and widely loved players like Jimmy Connors, Maria Sharapova, Martina Navratilova and many others. As a result, more and more players, both professionals and amateurs, have become interested in Prince gear. If the Prince products remain just as competitive and widely appreciated, most likely its team will feel more and more challenged to keep up the good name and high quality products they now provide. The understanding of the market demands combined with the right sponsorship and advertising techniques will maintain Prince equipment in the top of the best sports suppliers.